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Executive Profiles

market2.gif (1395 bytes)Sales & Marketing has the knowledge and experience necessary to successfully market and sell your products into mass retail. Michael Cavalaris and David Peterson have over 40 years combined experience selling to and creating marketing/ merchandising programs for major mass retailers. If you are judged by the company you keep, then we are proud to be evaluated by our association with the following current and past sales and marketing clients.

 

Sales
Advanced Research Labs, AII, CCA, Coleman, Colgate, Conair, Cook Bates/Super Glue, Dep, Dow Brands, Fisher-Price, Haagen-Dazs, JB Williams, Mattel, Natrol, Panasonic, PediFix Footcare Company, Pepperidge Farms, Proctor & Gamble (cosmetics), Redmond, Schering Plough and Vogue International.


Marketing

 
AM Cosmetics, Beiersdorf, Capo Sunglasses, DDS Products, Esselte, French Fragrances, IMX Pharmaceuticals, Johnson & Johnson, Medicis, Playtex, Solar Cosmetics, State of Mind and US Cotton.

Michael Cavalaris

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  • Over 20 years sales broker experience calling on Eckerd, Publix, Winn-Dixie, Harris Teeter, Bi-Lo and other Southeastern accounts.
  • Founded and sold the successful CDZ, Inc. sales brokerage firm.
  • Began career as a sales manager for the Gillette Corporation.



David Peterson
  • An over 10-year career with Eckerd Drug Company as Category Manager of many OTC, HBC, Cosmetic and GM categories.

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  • Founded and sold Retail Marketing Inc., a marketing consulting firm.

  • Master of Business Administration and Bachelor of Science in Advertising degrees.


 

CP Sales & Marketing
248 Alternate 19 North • Palm Harbor, FL 34682 • Phone: (727) 789-0600 • Fax: (727) 787-7331