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market2.gif (1395 bytes)Sales Management
market2.gif (1395 bytes)any item concepts are good. Most product launches fail. Why?

  • Product(s) do not have a unique point of difference
  • The product's "reason for being" is not understood by the retailer or customer
  • Lack of marketing funds to support products once in distribution
  • New manufacturer has no experience in the mass retail industry which results in too much
    error and not enough trial
  • New manufacturer is unable to acquire meaningful "face time" with key retailer decision makers
 
CP Sales & Marketing can assist you in getting over the first three hurdles with our various marketing services. Then, once we have worked with you to develop a profitable long-term marketing strategy, we can establish and manage a broker sales network to sell your products to mass retail accounts throughout the country. CP Sales & Marketing can fill the role of your National Sales Manager. We will utilize the best brokers for your product's categories. All the brokers selected are well connected and have serviced their retail accounts for many years. We will manage the daily activities of these brokers to ensure your sales and distribution goals are maximized. We will also provide regular performance reports for each retailer to keep you informed of each broker's success.


Sales Management Services
  • Establishment and daily management of a nationwide broker sales force
  • Sales presentations in conjunction with broker representatives
  • Status reports by retailer and broker group on sales, co-op spending, inventory needs
    and account profitability
  • Representation at select industry trade shows
  • Confirmation and review of EDI (Electronic Data Interchange) retail purchase orders
  • Management of issues from brokers and individual retail accounts

 

CP Sales & Marketing
248 Alternate 19 North • Palm Harbor, FL 34682 • Phone: (727) 789-0600 • Fax: (727) 787-7331