slantwithred.jpg (83694 bytes)
market2.gif (1395 bytes)Sales Service
market2.gif (1395 bytes)n-store service efforts are expensive and time-consuming. However, it is a simple fact of retail that if you want distribution in certain trade classes you must provide retail service support for your products. The key with these efforts is to ensure your products are set properly, in accordance with retailer planograms, at the most affordable price.
CP Sales & Marketing will work with you and the retailer to ensure that your products are set correctly and that your marketing plans translate effectively at the retail shelf. It is critical that these efforts are implemented as smoothly as possible because a poorly executed retail set is good way to get on the bad side of your retailer partners. Some of the in-store retail services we can provide include:
  • Implementation of planogram resets due to updates or new product launches
  • Coordination of reset teams that are retailer specific and familiar with individual retail accounts and their standard operating procedures
  • Project Status Reports to track the reset team's efforts throughout the reset process.
    Upon completion, a Project Review Report is issued
  • Distribution Surveys to provide a reality check of your product's actual distribution and product placement within a specific retailer's planogram
  • Retail Pricing Surveys (by retailer for specific items/categories) to ensure your cost structure is appropriate for your desired retail price point
  • A Budget Summary will detail each in-store service effort

 

CP Sales & Marketing
248 Alternate 19 North • Palm Harbor, FL 34682 • Phone: (727) 789-0600 • Fax: (727) 787-7331